WEBSITE DESIGN: https://southwestbusinesssummit.ca/
The Southwest Business Summit is an incredible, three-day networking event happening at the Algonquin Resort in beautiful St. Andrews, New Brunswick! With multiple well-known and influential keynote speakers, over fifteen workshops, a remarkable tradeshow, gala dinner, and fun activities including brunch with world-renowned Chef Michael Smith!
For this project, I designed and developed a website for the Southwest Business Summit Conference, an event aimed at bringing together entrepreneurs, industry leaders, and business professionals from the Southwest New Brunswick region. The goal was to create an engaging, informative page that captures the energy of the event and encourages attendees to register. The design focused on providing essential details, emphasizing key speakers, and making registration easy.
Design Approach:
The page was designed with a modern and vibrant style, using a color palette that creates a welcoming, professional feel. The layout is clean, with clear sections to help users quickly navigate through event details. I used bold typography to highlight key information, such as event dates, locations, and speaker bios, making it easy for visitors to find the most relevant details.
Key Features:
- Event Overview: The page opens with a dynamic introduction to the Southwest Business Summit, using eye-catching visuals and concise text to outline the event’s purpose, target audience, and what attendees can expect.
- Speaker Showcase: A dedicated section for keynote speakers and panelists features professional photos, brief bios, and topics they will cover. This highlights the expertise and value of the conference, helping to draw in potential attendees.
- Event Schedule: A detailed schedule of the conference, including session times and descriptions, is presented in a visually appealing format. The layout is optimized for quick reading, allowing visitors to easily plan their day and identify sessions of interest.
- Easy Registration: The page integrates a simple registration form, guiding users through the process of signing up for the event. Clear call-to-action buttons encourage sign-ups, and the form is designed for a smooth, user-friendly experience.
Technical Details:
The conference page was built using custom elements within a WordPress theme, ensuring consistency with the overall website design while giving it a unique look. I prioritized mobile optimization to ensure the page is accessible for users on all devices, as many visitors might access the page while on the go. The page is integrated with analytics tools to track registration numbers and user engagement, providing valuable insights to the event organizers.
Outcome:
The Southwest Business Summit page successfully captured the attention of local professionals and businesses, resulting in strong registration numbers leading up to the event. The clear presentation of speakers and schedule helped drive engagement, and attendees appreciated the user-friendly registration process. This project was an opportunity to craft a vibrant digital presence for an important regional event, combining design and functionality to create an effective promotional tool.